Metal roofing in Goshen, Indiana
A website, local search and campaign system, interactive project map, lead tracking, and real client content.
Steel Master Roofing
Contractor marketing & content creation
Websites &
marketing for
contractors.
Website design, local SEO, paid ads, social media, and on-site photo and video. Built for roofing, fencing, excavation, and other trade businesses.
A direct line to Sam. Clear scope. No one-size-fits-all package.
Built for businesses
that do real work.
Free for contractors and insurance agents
See why the guy down the street gets the call.
Send me your business name. I'll build you a one page X-Ray: your Google reviews next to your top 5 competitors, and what to fix first.
- Free, yours to keep
- Back in 48 hours
- No sales call
- Your reviews vs. theirsYour Google count next to the top 5 near you.
- Listings that don't matchOld addresses, wrong numbers, duplicates.
- Facebook and websiteWhat people see before they call.
- The fixes, in orderBiggest gap first, paid ads last.
The work has to do more than look good
A better website.
A connected lead system.
For a metal roofing company in Goshen, Indiana, we connected the website, local visibility, paid campaigns, quote requests, and follow-up. Then we measured what actually came through.
428Homeowner leads
In the first 60 days, August 18 to October 16, 2026.
21Signed jobs
$332,725 signed on $25,794 in Meta and Google ad spend. 3 were returning customers.
$866,073Still out in proposals
38 homeowners with a proposal in hand.
One roofing client, August 18 to October 16, 2026. Leads are not all unique or qualified. Signed, not collected. Ad spend excludes agency fees. Not a promise of future results. Read the full case study.
One clear system, not a pile of tactics
Get found.
Show your work.
Make the next step easy.
Your website, search presence, job photos, and ads should all tell the same story. We build the pieces around the jobs you want and the service area you can actually cover.
- 01
Contractor websites
Fast, clear websites that show your work, answer buying questions, and turn interest into a call or quote request.
Website design - 02
Local search & paid advertising
Service pages, Google Business Profile, and campaigns focused on relevant searches in your territory.
Local SEO · Google Ads & paid social - 03
Video, photography & social media
Real project content, thoughtfully produced. A consistent posting plan when you need help putting it to work.
Video & photography · Social media management - 04
Lead capture & follow-up
Short forms, useful notifications, attribution, and a clear record of each inquiry. Fewer loose ends between marketing and the office.
Explore all services
A portfolio that puts you on the map
“Have you done
work near me?”
Answer with an interactive project map. Let customers explore completed work by area, project type, or material, then take the next step from the project that catches their eye.
Content with a job to do
Not another feed
full of stock photos.
An owner explaining how the business works. A crew doing the job right. The detail that makes a finished project worth choosing. That is the material we turn into website films, short social cuts, ad creative, and project photography.
We plan the shoot and deliverables before filming, so the content has somewhere useful to go.
Built around the trades
The work is different.
The buying questions are familiar.
Roofing, fencing, excavation, and other project-based businesses need proof of good work, clear service areas, and an easy way to request the next job.
Excavation across Michiana
Clear excavation and sitework services, job-site photography, and a direct quote-request path for a company serving Southwest Michigan and Northern Indiana.
Marketing for project-based businesses
Walker Precision ExcavatingA partner who knows the account
Work directly with Sam.
Not a handoff chain.
Sam Harrington leads every Tin Roof Digital engagement, from the first conversation to the work and reporting. Specialists help where the project calls for them. You keep one accountable point of contact.
Why only one client per trade per market? If you trust us with your leads, we are not going to turn around and sell the same thing to the contractor down the road. Loyalty goes both ways. Hear it from Sam in 31 seconds.
Read the transcript
Why only one roofer or one specific company per market? The services we offer are very specific and they provide really great results, and we truly believe that when we have a customer that is loyal to us, we need to be loyal to them. We basically offer one service per market because we are very loyal to our customers and we want our customers to be loyal to us.
A practical way to start
Find the real gap.
Review the website, visibility, content, and inquiry path. Start with what is limiting the business, not a preset bundle.
Agree on the work.
Put deliverables, timeline, pricing, and terms in writing. One project or ongoing support, with boundaries everyone understands.
Build, measure, improve.
Launch carefully, verify the contact path, and use actual inquiries and office feedback to decide what comes next.
Michigan roots. A wider service area.
Good businesses, across state lines.
Website, search, advertising, and content support for contractors anywhere in the US. On-site production is planned around location, travel, and the scope of the shoot.
Based in MichiganWorking nationwide
Explore our service areaFrom a client · Five-star Google review
“Once we started with Tin Roof Digital we started getting more reliable leads.”
Excerpt from the company's review. Read the full testimonial · View Tin Roof on Google
Your next move
Let's make the work easier to find.
Tell us about the business. We will help you figure out what is worth doing first.