Agencies don't get you.
Big agencies charge $10K+/month and hand you off to a junior account team. You spend more time explaining your business than growing it.
Marketing built for small business owners
You didn't build this alone.
Don't market it alone either.
Tin Roof Digital is a marketing partner for small business owners who need someone in their corner. Real strategy, real execution, real people who care about your growth as much as you do.
- 14 days to launch
- Sam-led. Team-supported.
- 24hr response time
Proof in the numbers
A new site went live on Friday.
By Monday, the phone was ringing.
Steel Master Roofing, Goshen IN. New website launched Friday, August 21, 2026. Here is what happened in the first four days, compared to the same four days one week earlier.
- +154%
Site visits
310 → 788 - +900%
Lead-intent actions
Calls, forms, and quote requests - +116%
Google search impressions
Free organic reach, not ads - 8×
Real forms and calls
1 → 8 in four days
Same audience. Same ad budget. Real numbers from Google Analytics and Google Search Console for the four days after launch. 100% of the highest-quality leads came from free Google search.
“Sam got us set up fast and kept it simple. We went from invisible on Google to showing up for searches in our area within a few weeks. The phone has been ringing more than it ever has.”
The problem
You're doing everything right.
So why isn't the phone ringing?
DIY isn't cutting it anymore.
You've outgrown Sunday-night Facebook posts. Your competitors are ranking, running ads, and getting the calls. You're playing catch-up.
Hiring in-house is a leap.
A marketing coordinator costs $85K to $115K per year when you add benefits, taxes, and turnover. That's not a hire. That's a bet.
Who we serve
For the people running the businesses that make communities run.
Contractors & Trades
Roofers, fabricators, home services, specialty contractors. SEO, Google Business Profile, ads, and video content that keeps the phone ringing.
Contractors & tradesLocal Retail & Ecommerce
Product brands and local shops that need a Shopify build that converts, clean product content, and ads that pay for themselves.
Local retail & ecommerceEquine & Ranch
Riding schools, tack makers, feed and ranch retail, equine services. A category most agencies do not understand and we already work in.
Equine & ranchManufacturing & Industrial
Metal fabricators, machine shops, and industrial suppliers. Search visibility and RFQ pathways that bring qualified quote requests to your inbox.
Manufacturing & industrialWhat we do
From your first website to your full marketing team. We meet you where you are.
Every engagement starts with a conversation, not a menu. Whether you need one clean website or an always-on marketing operation, we scope to fit. Here's the range of what we handle.
Build the foundation
Your digital home base, done right.
- Website design and build (Shopify or custom)
- Google Business Profile setup and optimization
- Local SEO foundation and schema
- Review collection system
- Analytics and Search Console setup
- Domain, hosting, and email guidance
Run the marketing
A hands-on team keeping the phone ringing.
- Ongoing SEO and content strategy
- Paid ads on Meta and Google
- Email and SMS (Klaviyo, HubSpot, Mailchimp)
- Social content and video editing
- Monthly reporting and strategy calls
- Direct line to Sam
Lead the brand
Positioning, strategy, and the team to execute it.
- Brand consulting and positioning
- Fractional CMO strategy
- Full contracted marketing team
- Vendor coordination and consolidation
- Video shoots, drone, and print collateral
- Board-ready reporting
Not sure where you fit?
Start with a free Report Card. Ninety seconds gets you a real read on where your business stands online and where the biggest wins are hiding.
The Tin Roof difference
The team that cares as much as you do.
Every client works directly with Sam Harrington from the first email through every month of service. Sam runs strategy, handles the calls, and stays close to the work. The Tin Roof team handles execution across design, development, editing, and ad management so every deliverable is done by a specialist.
No junior account team fumbling through your business. No ticket queue burying your requests. No wondering who's actually running your marketing.
- One point of contact, start to finish
- Specialists on every deliverable
- Replies inside 24 hours
The process
From invisible to found. Here's how.
- 01
Discovery call (30 min)
We talk about your business, your goals, and where your marketing is stuck. No sales pitch. If we're not the right fit, I'll tell you.
- 02
Custom scope and agreement
I put together a scoped agreement for exactly what your business needs. No templated packages, no surprise upsells.
- 03
Foundation phase (30 to 90 days)
Website, SEO, Google Business Profile, review systems, and analytics all get built. You start seeing traffic and leads within the first 30 to 60 days.
- 04
Ongoing operations
Monthly reporting, strategy calls, ad management, content creation. Your marketing runs while you run your business.
About
Built by someone who's actually done it.
I'm Sam Harrington, founder of Tin Roof Digital. I've spent years in commercial sales, brand development, and small business operations. I built Tin Roof because small and mid-size businesses deserve better than the “$500 a month local SEO” nonsense that dominates this industry.
I lead every client relationship personally. I run strategy, I take the calls, and I stay close to the work. The Tin Roof team handles execution across design, development, editing, and paid media so every deliverable is done by someone who actually specializes in it.
You get a partner, not a package.
More about how we workWhere we work
Eight markets across Michigan and Indiana.
We are based in Three Rivers and work with owners across the region, on site where that helps and remotely where it does not. Each market page covers what local search actually looks like there, including who you are competing with and how much review history the leaders have built.
Free website report card
Want to know what's actually holding your business back?
Drop your website URL and email. Within 24 hours I'll send you a personalized Website Report Card that grades your site across 12 key areas: technical SEO, Google visibility, mobile performance, content quality, conversion setup, and more. No sales pitch. No obligation. Just an honest assessment.
- 12-point graded assessment
- Delivered in 24 hours
- Reviewed by Sam personally